Client Background
Represent Clothing, established in 2012 by brothers George and Michael Heaton, is a pioneering urban fashion brand from Manchester, England. Known for its fusion of high-end design and street culture, Represent offers quality denim, leather jackets, tees, and accessories. Committed to sustainability and inclusivity, Represent empowers individuals worldwide to express their unique style with confidence.
Challenges
- When we started this link building campaign, many big brands already dominated the streetwear industry, making it hard for newcomers like Represent to gain recognition.
- Represent’s SEO team lacked knowledge on how to enhance the website’s popularity off-site, and excessive spending on ads was negatively impacting Represent’s finances.
- Additionally, other brands had numerous high-quality links directing traffic to their websites, making it significantly challenging for Represent to compete.
- Therefore, Represent urgently required a strategic plan to garner more online attention and improve its competitiveness in the streetwear market.
Link Building Strategy
- Focusing on establishing high-quality backlinks from websites with a DR of 20 to 70.
- Generate more leads and establish themselves as an authority in their industry.
- The client started with a 5-post campaign in July-August 2022 but upgraded to a 10-post campaign from September to January 2022 after witnessing positive results.
- From January 2023 to February 2024, they had 30 links, with domain ratings (DR) ranging from 30 to 70.
Results
- Organic Traffic: From 70k to 355k SEO traffic visitors in less than 20 months, representing a remarkable 407% growth.
- Domain Rating: The DR has increased from 50 to 57 in just 20 months
- Keywords: The organic keyword count increased from 3.5k to 24.17k, reflecting a growth of approximately 590.6%. A total of 1340 keywords are currently ranking within the top 3 pages on the SERP (Search Engine Result Pages).
- Traffic Value: Estimated traffic cost of $37.2K
- Rankings: Improved rankings for highly competitive keywords like “varsity jacket,” “graphic tees,” “oversized t-shirt,” “oversized tees,” and many others
- The client aimed to reach the UK audience, thus our focus was on generating 100% UK traffic.
Increase in Organic Traffic
Increase in Domain Rating (DR)
